The mission of the Rethink Single-Use Plastic (Re SUP) Campaign is to reduce the plastic choking our oceans by stopping it at the source. Our strategy is built upon a simple but powerful notion: to make people care about ocean plastic, we must reconnect them with the beauty, joy and vitality of water.
As a leader in the fast-growing sport of stand-up paddleboarding (SUP), Re SUP’s Tom Jones, the man known as Quitproof, is ideally positioned to inject a sense of optimism and immediacy into the oceanplastic issue. He and his team are bringing the ocean plastic problem back to the local level, starting with those who already care: paddlesport enthusiasts, whose numbers are dramatically rising, as well as science teachers and their students.
Campaign highlights include:
An awareness-raising opening act—the first-ever trans-Pacific paddle straight through the eye of the world’s largest floating garbage patch
A follow-up tour of North America’s inland waterways to localize the problem and build a network of supporters, starting with natural allies
The Re SUP Challenge Kit for students and families